UGC video ad brief template

A free fill-in brief for 15-second vertical UGC video ads, with 3 worked examples. Copy it, fill the brackets, and keep every claim to things you can show.

Product: <what you sell, one line>
Audience: <who it is for>
Offer: <price, free trial or bonus>
Proof you can show: <real demo, real screenshot, real result you can verify>
Tone: <calm / energetic / funny>
Must say: <up to 3 lines>
Must not say: <claims you cannot back up>

0-3 s  Hook: <a question or a visible problem>
3-9 s  Show it: <the product doing the thing>
9-13 s Offer: <what they get today>
13-15 s Call to action: <one action>
On-screen text: <3-5 words per beat>
Caption: <one line + CTA>

3 worked examples

• Reusable water bottle for Commuters, offer: 15% off the first order.
  Hook: "Still buying a plastic bottle every morning?" Show: bottle in a bag, no leak after a shake. Offer: 15% off your first order. CTA: Tap to pick a colour.
• Language-learning app for Busy adults, offer: 7-day free trial.
  Hook: "Ten minutes on the bus." Show: one lesson start to finish on a phone. Offer: 7 days free. CTA: Start the trial.
• Handmade candles for Gift shoppers, offer: Free gift wrap.
  Hook: a lit candle in a dark room. Show: wrapping in 10 seconds. Offer: free gift wrap this month. CTA: Shop the gift set.

Rules that keep ads approved

• No before/after, health or income claims you cannot prove.
• Show the product working instead of describing it.
• Label AI-generated actors or voices as AI-generated.

Related

Post your offer in the free AdStudio Brief Lab chat and get an automated brief back, or have it made into 4 finished 15-second ads with AdStudio Starter.